Struq dynamic advertising

We would like to welcome on board our good friends over at Struq and congratulate them on the great press they have been receiving recently. For those who don’t already know, Struq deliver behavior driven banner ads straight to the consumer based on their activities online. Here is an excerpt from their site:

“Struq is a pioneering digital media company that allows advertisers to target users with dynamic display ads, customised to the user’s interests and activities online. Through Struq’s innovative targeting technology advertisers can achieve precise customisation of their advertising creative (delivering tailored, relevant offers to users in real time as they navigate the internet). Each ad delivered by Struq is unique to a user’s interests and browsing activity, allowing advertisers including Virgin, bwin and Betfair to deliver the most relevant creative to users, driving engagement and conversion.”

We are really proud to be a part of this innovative business and urge you to take a look at their website and, of course, use them for your next campaign.