Struq dynamic advertising

We would like to welcome on board our good friends over at Struq and congratulate them on the great press they have been receiving recently. For those who don’t already know, Struq deliver behavior driven banner ads straight to the consumer based on their activities online. Here is an excerpt from their site:

“Struq is a pioneering digital media company that allows advertisers to target users with dynamic display ads, customised to the user’s interests and activities online. Through Struq’s innovative targeting technology advertisers can achieve precise customisation of their advertising creative (delivering tailored, relevant offers to users in real time as they navigate the internet). Each ad delivered by Struq is unique to a user’s interests and browsing activity, allowing advertisers including Virgin, bwin and Betfair to deliver the most relevant creative to users, driving engagement and conversion.”

We are really proud to be a part of this innovative business and urge you to take a look at their website and, of course, use them for your next campaign.

Flash & 3D unite

We are really excited to be doing our very first project using the excellent 3D engine created by the guys over at Unity3D. With its superb rendering and smooth graphics, it offers a great alternative to Papervision3D and the like.

Integrating this technology with Flash opens up a whole other level of user experience possibilities which we are certain will engage users in more immersive environments.

We cant say what it is we are doing with it right now, but we are also too excited to keep our mouths shut about it.

Follow this link to see what Unity3D is all about and dont be afraid to install the plugin. For examples click here.

West One Music Update

After several weeks of late nights, countless cups of coffee and a few tears, we are rather happy to announce the latest update to West One Music.

With a brand spanking new Music section with fast, intuitive search and inline audio player, we have already noticed a significant increase in users. This update is the first step we are taking in improving the overall user experience and speed on the website, which will come to fruition early next year when we release the next version.

We are also currently working on a few other exciting projects for West One Music, watch this space.